Marketing as antibiotic?
This post is based on a true story.
October 2021, a client with a big drop in revenue, which was also related to the pandemic, connected with us.
They weren’t big on marketing, business was really good. But than Covid-19 came and conquered!
Suddenly businesses encountered tremendous drops in revenues. So did our later to be client & friend.
Now marketing was seen as “the antibiotic pill” to the drop in numbers. That’s where our relationship started forming out, and from there, together with our client & friend, we crafted the perfect marketing strategy that best represented core company values.
TOP REASONS WHY DIGITAL MARKETING IS A MUST
Marketing encompasses the activities a business does to promote its products and services to its target audience. It involves advertising, selling and delivering a variety of products to a company’s consumers. Professionals in this industry use certain strategies to attract more customers, increase brand visibility, expand their business and increase revenue. When you have a business, it’s important to continuously attract new customers.
In this blog, we’ll show you why marketing is a must for your business.
1. Reach the right target audience
A business to survive it needs marketing, and the stronger marketing it is the healthier your business will be. You could have services and needs that satisfy the customer needs, but if you don’t have a good marketing and a good strategy, you’ll never reach the target audience. So, your company’s sales may not achieve your targets and you’re likely to find it more difficult to develop your business. Your message and your audience are the factors in business success.
That’s why at H&A Digital Marketing, we say “reach the right audience with the right message at the right time”.
2. Meet your consumer expectations
No matter how effective your offers and promotions are, they won’t do you much good unless you are able to meet consumer needs. Digital marketing can help you determine needs, demands, preferences and expectations. Think “NIKE” and “Just Do It” comes to mind pretty quickly, as do Air Jordans, and the swoosh logo.
Nike has some of the best marketing tactics not just to win sales but to win hearts.
How do they pull this off?
They focus on the audience. Not their products.
3. Do you know about the power of Social Media?
Today, most of the people spend their time online and if your small business doesn’t have a social media presence, you may be missing out on significant benefits for your brand. There is a lot of competition between industries building their presence online, and if you want to be competitive you have to invest efforts in this.
Through social media, you can gain new customers and engage more insightfully with recurring ones. Social media can be a highly cost-effective and personalized way of reaching your customers while providing valuable insights into your brand. Social media provides targeting capability, as well as reach and scale, at a lower cost than almost all other marketing channels.
4. It saves you time
Well you don’t have to spend efforts, times, and other stresses trying to do something you are not able to do. Because you delegate this important task to someone who naturally can do it, you save yourself time. Consider hiring a marketing consultant. Marketing consultants review your current efforts, identify room from improvement, make recommendations and develop marketing campaigns for your business.